Merch ideas · 10 designs
A six-piece starter line and four tee concepts, all built from the restaurant’s own wordmark, mascot, menu and corner. Prices are still to be set.
The merch line
01 · Tee
Front chest print listing the three dishes from the famous to-go order.
02 · Crewneck
The website headline as a chest print, with the pancake stack on top.
03 · Cap
The girl with the braids, stitched on the front panel. Espresso brim.
04 · Tote
The line from the in-store loop, set over the wordmark.
05 · Mug
Pairs with the coffee bags already sold in the restaurant.
06 · Pantry
Grits mix, bottled Hangover Sauce and boxed peach cobbler, all straight off the menu.
Tee concepts · front and back
Tee 1
Varsity lettering over a peach on the front. The back lists the signature plates like a roster, with hours and the address.
Tee 2
A small pancake-stack logo on the chest, and a big steaming stack with peach syrup on the back.
Tee 3
The coffee’s name dripping into the Chicago skyline, with the coffee flavors listed on the back.
Tee 4
Chicago street signs for 47th and King with a brown honorary “Peach’s Way” sign, and “Meet me on 47th” on the back.